Guide 4 โ€“ Strategic Marketing Plan

Now onto the nitty-gritty! The below steps will assist you in putting the core elements in place to get your business to rock! Hold onto your hat; this is where things get fun! ๐Ÿ’ƒ๐Ÿ•บ๐Ÿป


Define your ‘Go To Market Strategy’

A go to market strategy is essentially a tactical action plan that outlines the steps necessary to succeed in a new market or with a new customer. This can apply to pretty much anything, like launching new products and services, re-launching your company or brand, or even moving an existing product into a new market.

A go to market strategy serves a couple of purposes. First, it clarifies why you’re adding something new to your repertoire and who it’s for so you’ll know how best to approach promoting and marketing it as well as establish its associated pricing model.

If you require assistance in defining your go to market strategy, book a 1-on-1 session with Peter.

Productizing Your Services

The Productizing technique is all about packaging your product in ways that make it easy for customers to understand the value, effort, and expectations presented with certain service plans.

You can stimulate more sales by offering a variety of packages that meet the different price requirements expected by your clients.

The idea is to offer them value which will help position your services as a quality investment for their organization rather than simply what they perceive as being “expensive.”

Schedule some dedicated time in your diary to sit down to brainstorm and productize your services.

Quick S.W.O.T analysis.

SWOT stands for Strength, Weaknesses, Opportunities, Threats. A quick analysis will help us in defining and executing a winning strategy, including where your focus should be, what to delegate, what to offer that your competitors are not, and how to stay in business sustainably with fulfilment and longevity.

Invest 1 hour into the future success of your business and create your free SWOT Analysis online.

Define Your Perfect Client

Before you can sell anything effectively, you need to understandโ€ฆ

  • WHO your ideal customer is
  • WHERE theyโ€™re hanging out online
  • WHAT their challenges are

Knowing exactly who it is you’d love to work with will help you understand how to craft your messages and where to air them.

Step 1: Download your Avatar Worksheet here.

Step 2: Follow along via this link to use the above worksheet to define your perfect client.

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